revry and XITE team up
Press Release - June 6th 2022 Los Angeles, CA
revry TEAMS UP WITH XITE TO LAUNCH A SPECIAL PRIDE MUSIC VIDEO CHANNEL IN THE UK
The Revry Curated Music Video Channel Will Feature Independent Queer Artists That Will Entertain and Inspire Exploration of LGBTQ Artists.
revry, the LGBTQ-first media company announced today that it will be curating and launching a pride music video channel on the XITE network. Just in time for the Pride season starting in June, the channel will feature queer artists including Aina Brei'Yon, Yaeji, Chester Lockhart, John Duff and Jesse Montana.
“Being able to share our stories with a partner like XITE is an exciting opportunity to connect with our LGBTQ community in the UK and beyond, said revry co-founder and CEO Damian Pelliccione.
“Pride is something that is very close to my heart, so as the main music curator for the Pride category of channels at XITE, I wanted to create a destination for all the underrepresented and marginalised within our industry, and celebrate the positivity and strength of the LGBTQIA+ community. I’m very proud of the inclusiveness of the XITE TV app, so the chance to build on this further with the addition of the Revry channel and the independent artist’s featured there, was really great.” Rosie Wise, Music Curator at XITE
“We’re delighted to have brought together two of the leading streaming networks in the UK to deliver authentic representation of LGBTQ artists. We hope this shows what’s possible and inspires other mainstream publishers to focus more resources on inclusive opportunities for underserved communities.” said Diversity Media Sales co-founder and Managing Partner Sam Parry
revry, the LGBTQ-first streaming media network is available on Samsung TV Plus, the Roku Channel, Vizio WatchFree, Amazon Freevee, Rakuten TV, Fubo, Apple TV, Comcast Xfinity, XUMO and more.
About revry
revry is the LGBTQ-first streaming media network with over 5,000 titles on free live TV, movies, series, news and exclusive Original programming. Its mission is to inspire exploration of LGBTQ content for the community and allies. Revry is led by a diverse founding team with technology, digital media, and LGBTQ advocacy experience. Revry reaches millions of global viewers on connected TV, Smart TV, OTT and mobile platforms including Samsung, Vizio, Roku, Apple, Comcast Xfinity, Cox Communications, Google, TiVo, and many others.
About XITE
XITE is dedicated to building the best music video experience in the world. Based in Amsterdam, XITE now reaches 100 million households across multiple territories through linear networks, interactive TV apps and on-demand streaming services. The company revolutionised the way audiences experience music videos by allowing viewers to search, like and skip through its entire catalog, enjoy channels curated by its team of music experts and create their own channel based on a genre, decade, style or mood using its unique Mixer feature. XITE has a full music video catalog through agreements with all major and top independent music labels and distributors, and works to expand this offering every day.
About Diversity Media Sales
Diversity Media Sales is a specialist commercial partner of CTV-first streaming publishers. We represent a complete portfolio of publishers from kidSAFE channels, to broad appeal and niche community-focused publishers. We offer advertisers and media agencies unique and inclusive streaming audience opportunities at scale, whilst driving inclusion and representation of marginalised communities in the CTV-first marketplace.
